KEFINA
MAIZENA
Decoding the language that makes us tick.
Where cultural instinct meets analytical proofWriter | Data Analyst | Creative Strategist
SELECTED CASE FILES.
A curated cut of the work, not the whole file, each one paired with the data, the system, and the outcome behind it. Search every project →
KM-01FASHION & BEAUTY ACCESS AS INFRASTRUCTURE2024Fashion & Beauty Access as Infrastructure
Surveying 83 Notre Dame students to test whether fashion, beauty, and grooming access shapes confidence, readiness, and belonging on campus.
KM-07THE TIPTON HOTEL — ADULTS-ONLY FEASIBILITY ANALYSIS2025The Tipton Hotel — Adults-Only Feasibility Analysis
A hotel-booking dataset used to test whether a fictional hotel could go adults-only, and found the families it wanted to cut were its highest-value guests.
KM-03OUTFIT PICKER — AI PERSONAL STYLIST2026Outfit Picker — AI Personal Stylist
A Notion-native AI stylist that digitizes a wardrobe and auto-plans a full week of outfits, built and run for about $1/month with zero servers.
ABOUT KEFINA.
I'm Kefina, a Business Analytics and Film student at the University of Notre Dame interested in the intersection of data, media, culture, and creative strategy.
I'm drawn to the systems behind viral moments, brand loyalty, and media that resonates. I like breaking down not only why an idea worked, but also how the patterns behind it can be translated into strategies that other brands, creators, and organizations can use authentically.
To me, data is more than sales, clicks, and purchases. It can also live in audience conversations, campaign messaging, visual identity, cultural context, and the larger world a brand creates. By combining quantitative analysis with qualitative and unstructured data, I explore how creative decisions influence behavior, culture, and business outcomes.
My work brings together research, analytics, storytelling, and strategy to turn complex information into insights that are clear, useful, and engaging. Whether I'm analyzing a dataset, developing a strategic recommendation, or building a creative project, my goal is to create work that helps people see familiar ideas in a new way.
Data doesn't replace instinct. It hands it more to work with.
Deals Strategy Intern
Film, Television & Theatre
HOW I WORK.
Three notes stuck to the edge of the file: the tools, the traits, and the interests behind the work.
Tools & Platforms
Soft Skills
Interests
SEARCH THE WORK.
Every project indexed by method, skill, industry, and output, so you can search instead of scroll.
KM-01FASHION & BEAUTY ACCESS AS INFRASTRUCTUREFashion & Beauty Access as Infrastructure
Surveying 83 Notre Dame students to test whether fashion, beauty, and grooming access shapes confidence, readiness, and belonging on campus.
Rotational Leadership Pipeline
A rotational internship program that turned general members into board-ready leaders before a seat ever opened.
KM-03OUTFIT PICKER — AI PERSONAL STYLISTOutfit Picker — AI Personal Stylist
A Notion-native AI stylist that digitizes a wardrobe and auto-plans a full week of outfits, built and run for about $1/month with zero servers.
KM-04PURCHASING DATA AS DESIGN BRIEFPurchasing Data as Design Brief
A PwC case project translating 10,000+ FashionIS transactions into a seasonal jacket-and-footwear collaboration, AI-visualized product mockups, and a digital growth strategy projected to lift online sales 28%.
KM-05COUGHDX — AI-POWERED COVID DETECTIONCoughDx — AI-Powered COVID Detection
A 4-person ML research project classifying COVID-19 from cough audio and patient history, testing whether combining a clinical model with an audio model actually beats either alone.
KM-07THE TIPTON HOTEL — ADULTS-ONLY FEASIBILITY ANALYSISThe Tipton Hotel — Adults-Only Feasibility Analysis
A hotel-booking dataset used to test whether a fictional hotel could go adults-only, and found the families it wanted to cut were its highest-value guests.